Find the center
Start with the music and the person behind it. Define the sound, creative direction, and audience before shaping the rollout.
We build around a voice,
then build the world around it.
11 Ten Records is an independent record label based in Dallas, Texas, founded in 2026. We put artists first, connecting music, visual identity, and release strategy to build lasting careers.
The label begins with a selective roster and a straightforward priority: stay close to the work.
Our approach starts with what makes an artist unmistakable: their sound, their perspective, and the story only they can tell. Music, visual identity, and release strategy are developed together so each project feels like part of the same world.
A selective roster keeps attention close to the work. The aim is to develop an artist’s direction over time, with each release adding to a catalog and a recognizable identity.

Partnership scope, responsibilities, and commercial terms are discussed individually with each artist.