11 Ten Records is an independent record label built around artistic identity, focused development, and deliberate releases.
Based in Dallas, Texas, the label begins with a selective roster and a straightforward priority: stay close to the work. Its first chapter starts with QAMAZI and his debut single, 6 AM in Sandia Hills, scheduled for October 17, 2026.
The operating approach connects music, visual identity, storytelling, and release planning. Each part serves the artist’s direction, from the earliest creative decisions through the way a finished project reaches listeners.
That process begins with the person behind the music. Before shaping a rollout, the work is to understand the artist’s sound, perspective, and intended audience. What makes the voice recognizable? Which ideas belong at the center of the project? What should someone understand about the artist after hearing the record?
Those questions give development a practical purpose. A clear direction helps determine which songs belong together, what the artwork should communicate, and how the artist introduces the project publicly. It provides a basis for making decisions as the release takes shape.
The next step is coherence. Artwork, photographs, written material, and release announcements should feel connected to the music. When those elements share a direction, listeners have a clearer way into the artist’s world, whether their first encounter is a song, a portrait, or a release page.
Release planning carries that direction into execution. Each project receives a focused campaign, followed by attention to the audience’s response. What listeners respond to can inform the next project while the artist continues developing a recognizable identity.
A selective roster supports this approach by keeping attention close to individual artists and their work. Development takes continuity: returning to the music, refining decisions, and carrying what has been learned into the next release.
Partnership scope, responsibilities, and commercial terms are discussed individually with each artist. The shared starting point is a distinct perspective and a commitment to developing the work.
For QAMAZI, 6 AM in Sandia Hills marks the first public step in that process. For 11 Ten Records, it begins a catalog built one deliberate release at a time.